Power Hour featuring Taylor Rubart from Flannel Media on Branding in a Data Driven Landscape

Join us this month for Power Hour featuring owner of Flannel Media, Taylor Rubart. In this Power Hour, Taylor will discuss how brands can best position themselves for 2022 and beyond.

Talk Description: We are currently emerging from the dark ages of branding (2012 - 2021), when all that mattered was clicks, eyeballs, and the amount of visitors to your website. However convincing these metrics were, they couldn't mask the truth: marketing isn't about clicks and views. It's about developing a relationship with your customer, creating genuine points of connection, so they feel like they have a relationship with your brand. GDPR, Apple's privacy updates, Google's changes to the SEO algorithm, Facebook's dwindling popularity all mean marketing needs to shift. 
 
That's where branding once again matters (not that it ever stopped). How you demonstrate what your brand stands for, believes in, values — it matters now, and it matters into the future. 

Registration is required for this event. Please register by Tuesday, November 8th.